Digital Marketing for Entrepreneurs & Family Business

Duration: 2 Months
Type: Weekend Program offered Online
Designed For: Any business owner, especially those in B2C who wish to gain the overall picture of Digital Foot printing for their business and need clear vision on crafting an investment plan for organic and paid digital marketing.

Month 1: Establishing a Digital Presence and Understanding Organic Reach

Week 1: Introduction to Digital Marketing for Businesses
Understanding the digital marketing landscape and its importance for B2C businesses. The role of digital presence in today’s market.
Week 3: Content Marketing Strategy for Business Growth
Developing a content marketing strategy that speaks to your audience, content creation tips, and leveraging blogs, videos, and infographics.
Week 2: Building Your Digital Footprint
Creating and optimizing a website, understanding SEO basics, and the importance of mobile optimization
Week 4: Leveraging Social Media for Organic Growth
Choosing the right platforms for your business, creating engaging content, and growing your social media presence organically.

Month 2: Expanding Reach with Paid Advertising and Measuring Success

Week 1: Introduction to Paid Digital Advertising
Overview of paid advertising options, including search engine marketing (SEM), display advertising, and social media ads.
Week 3: Analytics and Measuring Digital Marketing Success
Introduction to analytics tools, understanding key metrics, and using data to inform marketing decisions.
Week 2: Crafting Effective Paid Advertising Campaigns
Setting objectives, targeting, and retargeting, ad formats, and budgeting for your campaigns.
Week 4: Digital Marketing Investment Plan
Developing a digital marketing investment plan that balances organic and paid strategies. Workshop on crafting a plan tailored to your business needs.

Key Features

Interactive Online Workshops: Live sessions focused on the practical application of digital marketing strategies in a business context.
Case Studies and Real-World Examples: Discussions on successful digital marketing campaigns and insights into their strategy and execution.
Hands-On Projects: Participants will work on projects relevant to their businesses, applying concepts learned to develop a digital marketing plan.
Peer Networking: Opportunities to connect with other business owners, share experiences, and learn from each other's digital marketing journeys.
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Learning Outcomes

Understand the essentials of building and optimizing a digital presence for business.
Gain knowledge on effectively using organic and paid digital marketing strategies to reach your target audience.
Learn to measure the success of digital marketing efforts and make data-driven decisions.
Develop a comprehensive digital marketing investment plan for your business, focusing on achieving a balance between organic growth and paid advertising.

This program is uniquely designed to help entrepreneurs and family business owners navigate the complexities of digital marketing, ensuring they have the knowledge and tools to make informed decisions about their digital marketing investments and strategies.

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Program Overview

Title
Title
Digital Marketing for Entrepreneurs & Family Business
Duration:
Duration:
2 Months
Format
Format
Online, Weekend Program
Target Audience
Target Audience
Business owners, particularly in the B2C sector, looking to understand and implement digital marketing strategies for their businesses
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Get Essentials today and start building next-generation websites.
Best selling author
Get Essentials today and start building next-generation websites.
Best selling author
Get Essentials today and start building next-generation websites.