Week 1: Introduction to Digital Marketing for Businesses
Understanding the digital marketing landscape and its importance for B2C businesses. The role of digital presence in today’s market.
Week 3: Content Marketing Strategy for Business Growth
Developing a content marketing strategy that speaks to your audience, content creation tips, and leveraging blogs, videos, and infographics.
Week 2: Building Your Digital Footprint
Creating and optimizing a website, understanding SEO basics, and the importance of mobile optimization
Week 4: Leveraging Social Media for Organic Growth
Choosing the right platforms for your business, creating engaging content, and growing your social media presence organically.
Week 1: Introduction to Paid Digital Advertising
Overview of paid advertising options, including search engine marketing (SEM), display advertising, and social media ads.
Week 3: Analytics and Measuring Digital Marketing Success
Introduction to analytics tools, understanding key metrics, and using data to inform marketing decisions.
Week 2: Crafting Effective Paid Advertising Campaigns
Setting objectives, targeting, and retargeting, ad formats, and budgeting for your campaigns.
Week 4: Digital Marketing Investment Plan
Developing a digital marketing investment plan that balances organic and paid strategies. Workshop on crafting a plan tailored to your business needs.
This program is uniquely designed to help entrepreneurs and family business owners navigate the complexities of digital marketing, ensuring they have the knowledge and tools to make informed decisions about their digital marketing investments and strategies.
Made with love in France
Program Overview
Title
Digital Marketing for Entrepreneurs & Family Business
Duration:
2 Months
Format
Online, Weekend Program
Target Audience
Business owners, particularly in the B2C sector, looking to understand and implement digital marketing strategies for their businesses
Best selling author
Get Essentials today and start building next-generation websites.
Best selling author
Get Essentials today and start building next-generation websites.
Best selling author
Get Essentials today and start building next-generation websites.