Creative Design

What skills will help you make web sites that actually work?

Here’s a list of the most important web design skills that anyone who wants to make good web sites should at least try to learn:

  • Marketing
  • Branding & positioning
  • Traffic generation
  • Information architecture
  • Graphic design
  • Production
  • Accessibility & usability
  • Copywriting

Toyota LogoToyota

The three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology.

The term “type family” or “typeface family” is used to describe a range of designs that are all variations of one basic typeface. For example, you’ll see that Proxima Nova has variations such as bold, extra bold, black, regular, light, light italic, and regular italic:

Logo is a visual representation of everything a company stands for. Ideally, a company logo enhances potential customers and partners' creates crucial first impression of a business. A good logo can build loyalty between a business and its customers, establish a brand identity, and provide the professional look of an established enterprise.

With a little thought and creativity, a logo can quickly and graphically express many positive attributes of business.

Typography is both an art and a technique. Once created through printed materials typography is all about arranging type (letters or characters) in a way that enables learning and recognition.

However, typography is more than just the design of the letters and characters -- it also involves careful arrangement and selection of point size, line length, and spacing both on a single line and throughout an entire page. If you know the basics of typography, you will be able to lay out an arrangement of headers, paragraphs, etc. in an attractive and convincing way.

Typography is absolutely everywhere -- just look at your phone, a billboard, your coffee cup, or even the different styles used in this blog post. Once you’re conscious about the fact that typography is used all around you, you’ll start to recognize the differences between typefaces and why they might’ve been selected.

The two main type classifications you see are called serif and sans serif. Other classifications include modern, slab serif, blackletter, script, and decorative. However, in the interest of time, we are going into detail for the most common two.

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.



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