Online Certificate Program in Digital Marketing

Duration: 6 Months (Compulsory) + 6 Months (Internship)
Type: Weekend program offered Online
Designed for: Any graduate or pursuing graduation who has interest in this area and wishes to build a career in the world of DM.

Month 1: Fundamentals of Digital Marketing

Week 1: Introduction to Digital Marketing
Understanding the digital marketing landscape, its significance, and how it fits into the broader marketing mix.
Week 3: Introduction to SEO and Content Marketing
Basics of search engine optimization, keyword research, and content creation for digital platforms.
Week 2: Developing a Digital Marketing Strategy
Key components of a digital marketing strategy, setting objectives, and identifying target audiences.
Week 4: Introduction to Social Media Marketing
Overview of social media platforms, creating content, and engaging with communities.

Month 2: Tools and Techniques for Digital Marketing

Week 1: Advanced SEO Techniques
On-page and off-page optimization, local SEO, and measuring SEO success.
Week 3: Social Media Advertising
Creating ads on platforms like Facebook and Instagram, targeting, and budgeting.
Week 2: Content Marketing Strategy
Content planning, creation, distribution, and measurement for effectiveness.
Week 4: Email Marketing and Automation
Building email lists, designing campaigns, and understanding automation tools.

Month 3: Analytics, Paid Advertising, and Strategy

Week 1: Web and Social Media Analytics
Using tools like Google Analytics and social media insights to track and measure success.
Week 3: Digital Marketing Tools and Technologies
Overview of essential digital marketing tools for SEO, social media management, and more.
Week 2: Pay-Per-Click (PPC) Advertising
Introduction to PPC, using Google Ads, and creating effective ad campaigns.
Week 4: Crafting an Integrated Digital Marketing Plan
Bringing together all elements of digital marketing to create a cohesive strategy. Final project assignment to develop a comprehensive digital marketing plan for a real or hypothetical business.

Key Features

Live Interactive Sessions: Weekend live classes with experts to discuss concepts, strategies, and case studies.
Practical Assignments: Hands-on assignments to apply what you've learned and build your digital marketing portfolio.
Peer Learning: Group discussions and projects to facilitate peer learning and networking.
Final Project: Participants will submit a digital marketing plan, integrating strategies and tools explored during the course.
Certification: Upon successful completion, participants will receive an Online Certificate in Digital Marketing.

Learning Outcomes

Gain a comprehensive understanding of digital marketing fundamentals.
Develop skills in SEO, content marketing, social media marketing, email marketing, and PPC advertising.
Learn to use key digital marketing tools and technologies.
Ability to create an integrated digital marketing strategy.
Preparedness to enter or advance in the field of digital marketing, with a certificate to validate your skills.

This online certificate program is designed to be flexible, practical, and applicable, catering to the needs of individuals aiming to enter or progress in the fast-evolving field of digital marketing.