Professional Certificate in Digital Marketing

Duration: 6 Months (Compulsory) + 6 Months (Internship)
Type: Intensive Program offered Onsite, every Saturday 2.5 hrs
Designed for: BBA or MBA graduates in final semester

Month 1: Introduction to Digital Marketing

Week 1: Digital Marketing Fundamentals
Overview of digital marketing, importance, and impact on businesses.
Week 3: Setting Up a Digital Marketing Strategy
Developing a coherent digital marketing strategy aligned with business objectives.
Week 2: Understanding the Digital Marketing Landscape
Exploration of various digital channels – SEO, PPC, social media, email marketing, and content marketing.
Week 4: Web Analytics and Measurement
Introduction to tools like Google Analytics; understanding metrics and KPIs to measure success.

Month 2: SEO and Content Marketing

Week 1: SEO Basics
Understanding search engines, keyword research, and on-page SEO.
Week 3: Content Marketing Fundamentals
Content creation strategies, content types, and content planning.
Week 2: Advanced SEO Strategies
Off-page SEO, link building, and SEO for local businesses.
Week 4: Advanced Content Marketing
Content distribution, measurement, and optimization.

Month 3: Social Media and Email Marketing

Week 1: Social Media Marketing Strategies
Overview of major platforms, creating engaging content, and building communities.
Week 3: Email Marketing Basics
Building email lists, designing effective emails, and compliance (e.g., GDPR).
Week 2: Advanced Social Media Techniques
Paid advertising on social media, analytics, and campaign optimization.
Week 4: Advanced Email Marketing
Segmentation, personalization, and automation strategies.

Month 4: Paid Advertising and Digital Analytics

Week 1: Introduction to Paid Advertising
Understanding PPC, display advertising, and ad platforms like Google Ads and Facebook Ads.
Week 3: Digital Analytics Fundamentals
Setting up goals, tracking conversions, and using data for decision-making.
Week 2: Creating Effective Ad Campaigns
Campaign setup, targeting options, and creative strategies.
Week 4: Advanced Analytics and Optimization
A/B testing, multivariate testing, and campaign optimization.

Month 5: Digital Marketing Tools and Technologies

Week 1: Overview of Digital Marketing Tools
Exploring tools for SEO, social media management, email marketing, and more.
Week 3: E-commerce Marketing
Strategies for driving sales, understanding e-commerce platforms, and analytics.
Week 2: CRM and Marketing Automation
Understanding CRM systems, benefits of marketing automation, and integration strategies.
Week 4: Mobile Marketing
Mobile marketing strategies, app marketing, and mobile analytics.

Month 6: Strategy, Planning, and Management

Week 1: Integrated Digital Marketing Strategies
Creating a cohesive marketing strategy that leverages multiple digital channels.
Week 3: Preparing for the Digital Marketing Future
Upcoming trends, preparing for changes in digital marketing.
Week 2: Project Management for Digital Marketers
Tools and techniques for managing digital marketing projects.
Week 4: Final Project Presentation
Students will present their digital marketing strategy projects.
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Optional 6-Month Internship

Objective: To provide hands-on experience in digital marketing, applying concepts learned in the classroom to real-world scenarios.
Structure: Interns will be placed in businesses where they can practice digital marketing strategies under supervision, with monthly evaluations to track progress.

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